INCENTIAL SOFTWARE AND RPMC ANNOUNCE PARTNERSHIP TO OFFER
BEST-OF-BREED, FULL-SERVICE INCENTIVE MANAGEMENT SOLUTIONS
TO LIFE SCIENCES INDUSTRY

RALEIGH, N.C. and CALABASAS, Calif. (May 25, 2005) -- Incential Software, Inc., a leading software company focused exclusively on providing sales performance and incentive compensation solutions to the pharmaceutical, biotech and medical device industries, has formed a strategic partnership with RPMC, Inc., an innovative provider of incentive travel and sales promotion programs to a variety of industries.

By combining resources for the life sciences industry, Incential and RPMC will be able to offer their clients a comprehensive set of sales performance services.  The two companies will initially collaborate on providing consulting services, assisting clients to develop incentive and rewards plans that help drive organizational performance.

Through the partnership, clients will be able to implement RPMC’s unique IncentEVENTS™ promotions programs as rewards for their top salespeople.  RPMC is best known for bigger-than-life promotional events and for creating “inside the ropes” experiences that money can’t buy. The company provides access to the most electrifying people, places and events in the entertainment and sports industries for leading national and international brands. 

The Incential Software/RPMC relationship will extend to the administration and reporting of key performance metrics, powered by Incential's proven FlexComp software, which has been designed expressly for the life sciences industry.

“With this combined team, every size pharmaceutical, biotech and medical device company will be able to synchronize their incentive strategy to truly drive the performance of their sales organization,” said John Gold, CEO, Incential. 

 “Incential’s industry focus and expertise, combined with our distinctive, memorable IncentEVENTS programs, will enable life sciences customers to differentiate themselves from the many competitors struggling to retain high-performing sales personnel,” said Murray Schwartz, partner, RPMC.  “These singular experiences transform travel promotions into powerful reward opportunities that motivate individuals -- and the organizations that employ them.”

 About RPMC

Calabasas, Calif.-based RPMC (www.rpmc.com) taps into the power of excitement through its extraordinary access to the worlds of entertainment, music, sports, travel and pop culture. The company provides marketing, promotion and travel incentive services that help companies build their business.  RPMC maintains sales offices in San Francisco, Atlanta and London.

About Incential

Incential Software, Inc. is focused exclusively on delivering sales performance and incentive compensation software and services to the pharmaceutical, biotech and medical device industries.  Since 1998, Incential’s software have successfully managed the incentive compensation for more than 12,000 field sales representatives across over 40 life sciences sales forces.  In addition to software, Incential provides end-to-end incentive compensation consulting services including sales effectiveness strategy, compensation plan design & modeling and data analytics & field reporting.  Incential has locations in Raleigh, NC and New York, NY.  For more information, please visit Incential’s website at www.incential.com.