RPMC Named Promotion Services Agency of Record
for the Recording Academyâ and the GRAMMYâ Awards

October 29, 2003 -- RPMC, the marketing and promotions agency with offices in the US and Europe, has entered into an exclusive multi-year partnership with the Recording Academyâ, producer of the music industry’s most prestigious awards show, the GRAMMYsâ. RPMC will use its integrated marketing expertise to develop branded promotions intended to grow awareness and tune-in for the 46th Annual GRAMMYâ Awards, to be broadcast on the CBS Television Network, Sunday, February 8, 2004. 

RPMC will work with the Recording Academyâ, its sponsors, and the media in the areas of sponsorship activation, media marketing, travel promotions and hospitality. As part of the partnership, RPMC will work with all CBS affiliates as well as radio stations executing promotional programs around the GRAMMYsâ. RPMC will be coordinating the sales and distribution of tickets to the show to create awareness for the broadcast. In addition, RPMC will be developing travel promotions for the 46^th Annual GRAMMYâ Awards.  This includes securing and managing all air travel, hotel accommodations, ground transportation, hospitality services and additional activities.

“RPMC’s 20 year history in the entertainment marketing and travel promotions industry makes us a natural partner for the Recording Academyâ,” says Murray Schwartz, Co-Founder of RPMC. “Our vast network of contacts allows us the leverage to create numerous promotion and media opportunities which will translate into an expanded awareness and viewership of the GRAMMYsâ worldwide.   

“We felt that partnering with RPMC would be key in achieving our goal of increasing viewership of the CBS telecast of the GRAMMYsâ,” says Ron Roecker, Sr. Director, Communications.  “Additionally, we’ll be able to develop enhanced promotions with our market-specific CBS partners and our sponsors creating all types of exciting and entertaining programs to drive telecast tune-in.”

About the Recording Academyâ

Established in 1957, the National Academy of Recording Arts & Sciences, Inc., also known as the Recording Academyâ, is dedicated to improving the quality of life and cultural condition for music and its makers. The Recording Academyâ is internationally known for the GRAMMYâ Awards and is responsible for numerous groundbreaking outreach, professional development, cultural enrichment, education and human services programs.  For more information, please visit http://www.grammy.com

About RPMC

RPMC is a full service marketing and promotion agency founded by partners Robert Olshever and Murray Schwartz.  With offices in Los Angeles, New York, Atlanta, St. Louis and London, the company’s global services include entertainment marketing, event marketing, music and sports promotions, media promotions, remote broadcast production, sweepstakes and fulfillment services, travel promotions and incentives.   A sample of RPMC’s clients include Universal Pictures and Home Video, Discovery Networks, Levi Strauss & Co., AMGENâ, BEST BUYâ, CNN, PBS, JCPenney, McDonald’sâ, Mattelâ, 7-Eleven Inc., DIRECTVâ, and 20th Television.  For more information, please visit www.rpmc.com