RPMC BROKERS PARTNERSHIP BETWEEN COURTENEY COX AND
KINERASE^® SKIN CARE PRODUCTS

‘Friends’ Star Will Be Company’s First Spokesperson

CALABASAS, Calif. (May 25, 2005) – RPMC (www.rpmc.com), the “excitement agency,” today announced that it has brokered an agreement between actress Courteney Cox and Valeant Pharmaceuticals International, making the TV star the face of the company’s Kinerase® line of skin care products in 2005.

Brokering the deal between Cox Arquette and Valeant Pharmaceuticals represents an extension of RPMC’s core business.  The company provides its clients with access to the world of entertainment and sports, taking corporations closer to that world for incentive travel and sales promotions, among other marketing activities.

As the first spokesperson for Kinerase, Cox will represent the brand through personal appearances and in Kinerase support materials distributed throughout the United States, Canada and Europe.  Kinerase Cream is one of the leading dermatologist-recommended moisturizers in those markets.

With a presence in Los Angeles, San Francisco, Atlanta and London, RPMC is best known for bigger-than-life promotional events and for creating “inside the ropes” experiences that money can’t buy. The company provides access to the most electrifying people, places and events in the entertainment and sports industries for its clients – leading national and international brands, including McDonald’s, Coca-Cola, Mattel and Budweiser. 

Clients often offer RPMC promotions – also known as “IncentEVENTS” – as rewards for their top salespeople.  RPMC is actively involved with exclusive promotions around both the Grammy Awards and the “Night of 100 Stars.”  At the “Night of 100 Stars,” select individuals attend one of the most popular Academy Award viewing parties with some of Hollywood’s hottest celebrities.

 “The Kinerase/Cox partnership is just the latest example of the kind of access that RPMC has long been able to provide,” said Murray Schwartz, RPMC co-owner.  “Courteney Cox is one of the world’s most beautiful and recognized faces, which makes her a natural fit to represent the Kinerase product line.

“Increasingly, our business is about providing access and connections for our clients,” Schwartz said.  “Our stock-in-trade is to provide unforgettable experiences that are perfectly tailored to motivate a sales force, reward customers or enhance a brand.  Ultimately, this kind of access serves strategic business goals, whether saving money, generating revenue, or both.”

Cox is best known for her role as “Monica” on the hit TV series “Friends.” People Magazine has named her one of its “50 Most Beautiful People” and she will appear in several upcoming motion pictures. Cox also runs Coquette, a successful production company she formed with her husband, actor David Arquette. She is also producing television projects for a number of networks and is developing a full slate of feature films.

Valeant Pharmaceuticals International produces an entire line of Kinerase products. The key ingredient in Kinerase is Kinetin, a nature-identical plant growth factor that allows the skin to retain more moisture, making the skin feel firmer and healthier, improving the skin’s overall appearance.  In a 24-week study of Kinerase Cream, 90 percent of participants reported an improvement in the texture of their skin and 87 percent reported an overall improvement in the appearance of their skin.

Today, the Kinerase family of products includes Kinerase Cream, Kinerase Lotion, Kinerase Gentle Daily Cleanser, Kinerase Intensive Eye Cream, Kinerase with SPF 15 and Kinerase C6 Peptide Intensive Treatment.