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December XX,
2004 -- RPMC, the travel/entertainment marketing and
promotions agency with offices in the US and Europe, will
continue to serve, for its second year, as the official
travel promotions agency for the Recording Academy®,
producer of the music industry’s most prestigious awards
show, the GRAMMY® Awards. Using its marketing
and branding expertise, RPMC will implement a variety of
different targeted promotions to continue to grow awareness
and tune-in for the 47th Annual GRAMMY Awards, to be
broadcast live on the CBS Television Network, Sunday,
February 13, 2005 at 8PM ET/PT.
RPMC
will work with the Recording Academy, , and the media in the
areas of travel promotions, and hospitality . As part of
the outreach campaign, RPMC will be coordinating the sales
and distribution of tickets to the show to create tune-in
awareness for the broadcast. In addition, RPMC will work
with CBS television affiliates and some radio stations
executing promotional programs around the GRAMMYs, as well
as provide all affiliate trips to the February 13 awards
ceremony in Los Angeles. In the area of travel promotions,
RPMC will secure and manage all air travel, hotel
accommodations, ground transportation, hospitality services
and additional activities.
A
sampling of RPMC’s unique travel incentive packages to the
GRAMMYs may include such innovative and exciting
opportunities as chartering private jets, staged private
music studio sessions with name talent, customized
music-related sightseeing tours of “must-see” spots in LA,
and private GRAMMY screening parties at celebrity mansions.
“RPMC’s vast network of contacts, spanning a 20-year history
in the entertainment marketing and travel promotions
industry, makes us a natural fit for the Recording
Academy.” says Murray Schwartz, Co-Founder of RPMC. “Our
primary goal for this year is to continue to leverage our
associations worldwide to create a continued expanded
awareness and viewership of the GRAMMYs worldwide.”
“As
we strive to achieve our ambitious marketing goals, we are
strategically aligning ourselves with a handful of companies
who are leaders in their fields," said Evan Greene,
Recording Academy Vice President, Marketing & Strategic
Alliances. "We will be relying on RPMC's expertise this
GRAMMY season to develop enhanced promotions with our
market-specific CBS partners, as well as coordinate and
execute a number of exciting ticket promotions. We expect
that by helping in these important areas, they can play a
valuable role in bringing even more viewers to music's
biggest night.”
About
the Recording Academy
Established in 1957, the National Academy of Recording Arts
& Sciences, Inc., also known as The Recording Academy, is an
organization of musicians, producers, engineers and
recording professionals that is dedicated to improving the
cultural condition and quality of life for music and its
makers. Internationally known for the GRAMMY Awards, The
Recording Academy is responsible for groundbreaking
professional development, cultural enrichment, advocacy,
education and human services programs — including the
creation of the national public education campaign What's
The Download® (www.WhatsTheDownload.com).
For more information about the Academy, please visit
www.grammy.com.About
RPMC
RPMC
is a full service travel/entertainment marketing and
promotion agency established in 1983. With offices in Los
Angeles, London, San Francisco, Atlanta, the company’s
global services include entertainment marketing, event
marketing, music and sports promotions, media promotions,
remote broadcast production, sweepstakes and fulfillment
services, travel promotions and incentives. A sample of
RPMC’s clients include Addidas, Anheuser-busch, Inc., Best
Buy, CBS Television, Direct TV, Discovery Networks, Finance
America, JCPenny, McDonald’s Corporation, Turner
Broadcasting System (TBS), Universal Pictures & Home
Entertainment, and Valeant Pharmaceuticals. For more
information, please visit
www.rpmc.com.
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