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RPMC’s contract extended through the 51st Awards Show in
2009
Los Angeles, CA, January 18 , 2007 -- RPMC, the
travel/entertainment marketing and promotions agency with
offices in the US and Europe, will continue to serve,
through 2009, as the official travel promotions agency for
the music industry’s most prestigious awards show, the
GRAMMY®
Awards. RPMC, now serving for its fourth year working with
The Recording Academy®,
will implement a variety of different targeted promotions
using its marketing and branding expertise to continue to
grow awareness and tune-in for the 49th Annual GRAMMY
Awards, to be broadcast from Los Angeles’ Staples Center on
the CBS Television Network, Sunday, February 11, 2007 at 8PM
ET/PT.
RPMC will work with The Recording Academy, its sponsors, and
the media in the areas of travel promotions and hospitality.
As part of the outreach campaign, RPMC will be coordinating
the sales and distribution of tickets to the show to create
tune-in awareness for the broadcast. In addition, RPMC will
work with all CBS affiliates as well as radio stations
executing promotional programs around the GRAMMYs show;
providing all affiliate trips to the February 11 awards
ceremony. In the area of travel promotions, RPMC will
secure and manage all air travel, hotel accommodations,
ground transportation, hospitality services and additional
activities.
This year, RPMC will be providing travel fulfillment to the
winners of the “McDonald’s Merry Monopoly” instant-win game
(partnering with McDonald’s Germany), and winner of the
“Street Idol” promotion (partnering with Telstra in
Australia).
For this year’s ceremonies, RPMC’s unique travel GRAMMY
incentive packages include VIP invitations to the official
star-studded GRAMMY Celebration after party at the
Los Angeles Convention Center. Guests will walk from the
Staples Center where the Awards are taking place to the
Convention Center immediately following the ceremonies.
“In previous years, RPMC has hosted an after party for our
guests at a special venue,” says Murray Schwartz, Co-Founder
of RPMC. “However, this year, we’re excited to offer an
incentive package with a VIP invitation to attend the
official GRAMMY Celebration after party. We hope that by
offering unique and exciting incentives and promotions, we
can continue to play a valuable role in increasing
viewership of the telecast.”
“RPMC’s expertise and 23-year history in the entertainment
marketing and travel promotions industry make them a strong
partner than can help us grow the GRAMMY audience both
domestically and around the world,” says Evan Greene, Chief
Marketing Officer, The Recording Academy. “In continuing to
find ways to expand the reach of the GRAMMYs, we look
forward to RPMC’s help in developing enhanced regional
promotions with our CBS partners, exciting ticket
promotions, as well as territory-specific promotions in some
key international markets.”
About The Recording Academy
Established in 1957, the National Academy of Recording Arts
& Sciences, Inc., also known as The Recording Academy®, is
dedicated to improving the quality of life and cultural
condition for music and its makers. The Recording Academy®
is internationally known for the GRAMMY® Awards and is
responsible for numerous groundbreaking outreach,
professional development, cultural enrichment, education and
human services programs. For more information, please visit
www.grammy.com
About RPMC
RPMC is a full service travel/entertainment marketing and
promotion agency established in 1983. With offices in Los
Angeles, London, New York City and Atlanta, the company’s
global services include entertainment marketing, event
marketing, music and sports promotions, media promotions,
remote broadcast production, sweepstakes and fulfillment
services, travel promotions and incentives. A sample of
RPMC’s clients include adidas, Amp’d Mobile, Anheuser-Busch,
Inc., CBS Television, DIRECTV, Discovery Networks, Goody
Hair Products, Hard Rock Café International, Isuzu Motors
America, Inc., McDonald’s Corporation, New Balance Athletic
Shoe, Inc., Sony Ericsson, Steifel
Laboratories Inc., TD Ameritrade, Turner Broadcasting System
(TBS), and Valeant Pharmaceuticals. For more information,
please visit www.rpmc.com |
