|
Radio's
Grammy Ticket Hookup
Tickets to the Grammy Awards are hot items, and nowhere is
that truer than in music radio. It is perhaps the most
important conduit between the music industry and the
consumers.
The National Academy of Recording Arts and Sciences has turned
to promotion company RPMC as the one-stop shop for radio.
"It's a high-profile event," RPMC partner Murray Schwartz
says. "There are very few events with the cachet of the
Grammys."
Because of that, Schwartz's main concern is leveraging these
tickets toward awareness of the show.
"We want to maintain the integrity of what the tickets are
for, which is to drive the tag line of watching the Grammys,"
Schwartz says. "If that works, then radio stations and
other media can use the tickets to drive that message."
RPMC is working closely with CBS Television and radio
affiliates, independent radio stations and syndicator Westwood
One.
Schwartz's role is to provide a clearinghouse of promotional
opportunities and information. Market to market, anyone
working on these promotions will be able to work with RPMC to
know who is doing what and who is getting what.
|
JANUARY
17, 2004 • VOLUME 116. No. 3