RPMC OFFERS BRITISH BUSINESS THE RED CARPET TREATMENT

Forget Alton Towers, bottles of plonk and book tokens. Entertainment marketing and promotions agency RPMC is to put the A-List into the British motivation and incentives package. Set to launch its online IncentEvents programme in the UK, the company already offers employees, sales forces, clients and customers of US firms including Valeant, Amgen and First State Bank of America “money can’t buy” benefits and incentives that include the Grammy Awards, the Night of 100 Stars (The only Oscars viewing party where you dine with the stars), glittering travel packages and back-stage passes to top artists’ rock concerts across the world.

Offering client companies the chance to engage and inspire stakeholders with the kind of tailored promotions and incentives their rivals couldn’t even dream of, IncentEvents is the brainchild of RPMC founder Murray Schwartz and Rick Dunaj (previously VP ‘insert title here’ GlaxoSmithKline in the US).  Appreciating that the promotions and incentives business is as fast moving as the fashion business, IncentEvents leverages RPMC’s roots in the entertainment business and 21 years of unparalleled access to the worlds of sport, music and travel and delivers them ready to plug-and-play for the compensation and benefits marketplace.

Appreciating that problems of loyalty and retention are global issues, Europe MD Andy McMorran sees the potential to provide sales bosses, HR professionals and marketers with access to the programme which brings the truly extraordinary to the traditional benefits package. As a result, the web-based Aladdin’s cave of unique red carpets, sports events and concerts will now be offered to UK plcs alongside their counterparts in the United States.  

Says Andy McMorran, “RPMC creates events and incentives from the outside-in.  To create truly motivating brand-true employee experiences we start with what employees want (excitement) and not what employers believe their staff need.  This gives us so much more scope to really inspire performance.  And of course leveraging the brand internally is as important as it is externally - often more so.  Everything we do works on the premise that the exciting and the unexpected can not only motivate but also charm; to not only reward but importantly to endear the brand to employees for the long term.  RPMC is in discussion with several FTSE 100 companies and top brands on how IncentEvents can be used to best effect in the European market.  

Highly stimulating, relevant and aspirational entertainment experiences are great motivators and can have a huge impact.  Certainly sport, music and travel tend to touch most people’s lives and at a time when we’re enjoying ourselves.  Our clients are seeking to maximise their people’s enjoyment of these precious moments by adding in more of what they already crave and in return are realising some outstanding business results”.